|The Amazing team at Amuk : L-R Tessa Caroll (Designer of new Womans wear) , Dylan -Lee Hyne (Owner/Designer), Lee Elliott (Face of the brand) and Tom Langford (Owner/Designer)|
|Tom Langford (Owner/ Designer) and His Girlfriend Miranda Clarke|
|Myself and the Amazing Roc|
Amuk launched their new Spring/Summer 12 range in Melbourne a week ago at the opulent Mon Bijou Penthouse in the heart of Melbourne. I was lucky enough to have a front row seat to see what the team had put together.
Amuk's calling card is that they make their tees from Pima cotton which has a softer and denser texture and is much more durable than regular cotton. Their new range as showcased features this throughout and their mix of basic staples are perfect to easily add to any wardrobe. As a female fashion blogger you would have heard me countless times talk about the importance of basics in a females wardrobe. This is no different for men, the most stylish male fashion icon's out there almost always team their outfits with basics. The range that I saw at the S/S 12 launch was effortless. A great pallette of colours were used making it simple to add to items already hanging in your wardrobe. The mustard chinos were my absolute favourite, teamed with one of their basic pocket tees and its probably the easiest outfit you can wear without worry.
I cannot recommend this label enough and have completely decked out my BF in the new range (much to his approval).
Definitely check this one out boys, before its all gone and your stuck wearing the same old, same old!